Kadoya Citrus Juice
Award: Shortlist
Shortlist / Packaging Design / Small Batch / 2022
Kadoya citrus juice is harvested in the Japanese prefecture of Wakayama, and is made using citrus ingredients alone, which inspired the packaging. The bottle was designed to mimic the way fresh citrus fruits are sold, and came encased in an orange net, which both protected the bottle and enhanced the colour of the juice. The label was designed to feel nostalgic and tasteful.
