Equal Jersey
Award: Shortlist
Shortlist / Product Design / Inclusive / 2022
The Equal Jersey was created to highlight volleyball’s commitment to equality. The first version of the special edition shirt was designed to be worn by the world’s top volleyball players, and featured both their own name as well as the name of the player of the opposite gender who shares the same shirt number. To launch the idea, Ogilvy - Social.Lab Amsterdam worked with players from both teams in the Volleyball Nations League finals, who wore the Equal Jerseys at a key point in a globally televised match.