Beat the bullying
Award: Shortlist
Shortlist / Radio & Audio / Entertainment / 2022
55% of young people believe that bullying is normal, so with the help of MullenLowe SSP3, Pony Malta launched an initiative to help victims of bullying. MullenLowe SSP3 approached those who are best known for defending themselves through words: freestyle rappers. Beat the Bullying drew on freestyle rap, uniting some of the most famous artists in the genre respond to real hateful messages in real time.