Netflix - The Great Untold
Award: Wood Pencil
Wood Pencil / Digital / Integrated / 2022
Award: Wood Pencil
Wood Pencil / Digital / User Participation
Award: Shortlist
Shortlist / Entertainment / User Participation
Netflix and Adobe wanted to announce their new brand partnership in a meaningful way, so their shared mission of democratising creativity was put into action by opening up Hollywood to Gen Z storytellers. The Great Untold was an integrated campaign that invited creators to submit their film ideas via TikTok, before heading to each winner's hometown to help make their ideas a reality. The entire creative journey was captured as an Netflix documentary series.
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