Non-Fungible Animals
Award: Graphite Pencil
Graphite Pencil / E-Commerce / Cultural Experiences / 2022
Award: Wood Pencil
Wood Pencil / Digital / Integrated
Award: Shortlist
Shortlist / PR / Digital & Social
To add to the global pressure to world leaders during the COP26 negotiations, WWF wanted to help raise awareness around the devastating destruction of the Arctic, and how this destruction affects the rest of the planet. An emotional film was created to show that time is running out. Using the natural properties of ice to create a stop motion film that is, itself, melting away, the film became a direct metaphor for the urgency of the situation.
What did the judges have to say?
"Support of endangered animals through the latest technology with assurance the financing will "keep on coming”."
Gosia Rzymska-Rakowska, Head of eCommerce, SEA, Publicis Groupe
"Beautifully implemented, using the latest tools."
Małgorzata Miaskiewicz, Head of eCommerce Design, Molecular BBDO
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