A Future Begins
Award: Shortlist
Shortlist / Entertainment / Scripted Short Form / 2022
A Future Begins is the stop-motion animated sequel to the ground-breaking film from a decade ago, Back to the Start. This new film tells the intergenerational tale of a family farmer passing the farm onto his son and daughter-in-law. The film is set to Kacey Musgraves' reimagination of Coldplay's classic, Fix You, as a fitting next-generation follow-up to Willie Nelson's haunting cover of Coldplay's The Scientist on the first film. With over 50 million views across social channels alone, the sequel has garnered the highest social engagement than any piece of Chipotle branded content or ad.