Foamy Haircut
Award: Graphite Pencil
Graphite Pencil / Media / Use of Talent & Influencers / 2022
Award: Wood Pencil
Wood Pencil / Experiential / Use of Talent & Influencers
Award: Shortlist
Shortlist / Media / Integrated
Award: Shortlist
Shortlist / Entertainment / Use of Talent & Influencers
Brahma is the official beer of Brazilian football. More than just a sponsor, it has always been part of the clubs' histories. The problem is that it is now forbidden by law for beer brands to sponsor the teams' football shirts, so Brahma zeroed in on the something players love to show off: their hair. Brahma created a haircut that resembled the drink.
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