• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Invaluable Food

Award: Wood Pencil

Wood Pencil / PR / Use of Talent & Influencers / 2022

Madrid Fusión is a food festival that brings together the best chefs in the world. To prove the value of their creations, Madrid Fusión ran an unusual promotional campaign by posting a video on Twitter publicly asking Robert De Niro, a well-known foodie, to promote Madrid Fusión. Instead of paying him with money, the organisers offered to pay him with a 16 course menu prepared by five of the world's top chefs, just for him. He had 48 hours to answer and, remarkably, he said yes. At the beginning of 2022, he went to Madrid to have his meal and promote the festival.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again