Social Bullets
Award: Yellow Pencil
Yellow Pencil / Spatial Design / Installations / 2022
Award: Wood Pencil
Wood Pencil / Digital / Use of Data
Award: Shortlist
Shortlist / Spatial Design / Sets & Stages
Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, an AI was trained on a database of over 2 million human-moderated posts from social media. Using machine learning, the algorithm was able to capture bullying posts from four major platforms used by students in the US, collecting more than 70,000 toxic comments each day. This led to Social Bullets, an experiment created to warn parents about the dangers of the internet by recreating a typical student's experience of social media.
What did the judges have to say?
"I feel this one slipped under the radar but it truly was powerful and the execution was incredible. even days after I'm still thinking of this project and wishing I could of brought it under the spot light."
Raafaye Ali, Junior Designer & Illustrator, Mother
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