2021 Wrapped
Award: Shortlist
Shortlist / Digital Design / Incremental / 2022
Wrapped is Spotify’s annual celebration of music and culture and a moment for hundreds of millions of Spotify users to discover and share their year in listening. Marking its 7th year, 2021 Wrapped took another year that refused to be normal and asked “what is normal, anyway?” and and gave listeners ways to visualise, discuss and share their annual recap like never before. Available in over 30 countries for the first time, the in-app experience culminated in a worldwide celebration of individuality – together.