Carrefour x Fortnite: The Healthy Map
Award: Wood Pencil
Wood Pencil / PR / Entertainment / 2022
Gaming and junk food were made for each other for a simple reason: when people are absorbed in a game, they suddenly feel hungry and naturally look around for the nearest and quickest energy fix at their fingertips. It’s a health issue for 3 billion gamers of all ages, especially for younger people. Carrefour partnered with Fortnite to make The Healthy Map, in a bid to inspire gamers to make healthier food choices while playing games.
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