Vienna Strips on OnlyFans
Award: Yellow Pencil
Yellow Pencil / Media / Social / 2022
Award: Wood Pencil
Wood Pencil / Digital / Social
Award: Wood Pencil
Wood Pencil / PR / Creative Use of Budget
Award: Shortlist
Shortlist / Digital / Tactical
Award: Shortlist
Shortlist / PR / B2C
To protest censorship by social media algorithms, the Vienna Tourist Board published explicit artworks on OnlyFans – a platform known for its explicit content. The PR stunt quickly went viral: it reached more than 760 million people, garnered 2.5 billion impressions and featured in over 2,500 articles.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.