The Unshouted Goal
Award: Wood Pencil
Wood Pencil / Entertainment / User Participation / 2022
Palmeiras, the greatest champion in Brazilian football, was going to play in the FIFA Club World Cup for the third time in its history. But its 12 million fans had to face a difficult fact: the club had never scored in the tournament. Band Network, the official FIFA broadcaster in Brazil, was so certain this unprecedented first goal would finally happen that it invited fans to send in clips of them cheering. Thousands of audio messages were mixed to turn all of the voices into a seamless shout of "Goal!", touching the hearts of the whole country during the live broadcast.
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