Michelob ULTRA Save It, See It
Award: Graphite Pencil
Graphite Pencil / PR / Digital & Social / 2022
Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibility of women’s sports and help break the cycle of underrepresentation. ULTRA hacked the Instagram algorithm to drive visibility, and made a $100 million commitment to women athletes.
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