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Apple Watch 911 Anthem

Award: Graphite Pencil

Graphite Pencil / Film / TV/VOD Commercials 31 - 120 Seconds / 2022

The Anthem film launched the Apple Watch 911 campaign that included a total of four spots. Using three real 911 recordings, the film was designed to show how Apple Watch has the ability to get people the help they need when they are unable to reach or unable find their iPhone. The film first aired on broadcast television during high impact media moments and is available to watch on the Apple YouTube channel.

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