In 2020, Google and U.S. Black Chambers Inc. ran Black-owned Friday, which reframed the busiest shopping day of the year as a day to support Black-owned businesses. To cement the movement in culture and directly impact more businesses, in 2021, the Grammy Award winner and small business owner T-Pain created a song to encourage people to buy Black-owned. The song became the soundtrack for an interactive film that let people shop over 100 products from 55 Black-owned businesses. Starring real business owners alongside icons like Normani, it showed how Google tools help you find Black-owned shops to support.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.