Beernaments
Award: Shortlist
Shortlist / Direct / Products & Services / 2022
Miller Lite wanted to find a unique way to bring Miller Time back to consumers during the hectic holiday season in 2021. The brand introduced Miller Lite Beernaments, a drinkable ornament, which was explained in a film by actor and comedian, Jimmy O. Yang. The brand also launched a partnership with DoorDash allowing customers to order a pack of the ornaments, a case of Miller Lite and a Christmas tree to be delivered directly to them.