Xmas Truck Saver
Award: Graphite Pencil
Graphite Pencil / Direct / Events / 2022
People were separated from their loved ones for a long time during the pandemic. When travel restrictions were lifted, bus and tickets quickly sold out, leaving many without a way to travel over Christmas. To promote its limited edition holiday beer, Mondelo and AB InBev's other brands used their fleet trucks to help people to reunite with their families in a unique way: by reserving a seat next to the driver in a truck driving across the country.
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