Vanguards of Photographers
Graphite Pencil / Gaming / Brand Partnership / 2022
Wood Pencil / Experiential / Use of MR
Shortlist / Entertainment / Use of MR
Call of Duty: Vanguard was developed by scanning real environments, guns and vehicles from World War II on a 1:1 scale, making it the most realistic and historically accurate war video game yet. Instead of focusing on complicated tech specs, the campaign showed that the game is so realistic that it can be photographed. Vanguard's graphic realism was to the test by sending renowned war journalists inside Call of Duty to photograph the battles that happen inside the game, as if it were a war in real life.
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