The Lost Class
Award: Black Pencil
Black Pencil / Branding / Tactical / 2022
Award: Black Pencil
Black Pencil / Direct / Film
Award: Yellow Pencil
Yellow Pencil / Spatial Design / Installations
Award: Yellow Pencil
Yellow Pencil / Integrated / Content Led Campaigns
Award: Yellow Pencil
Yellow Pencil / PR / Events & Stunts
Award: Yellow Pencil
Yellow Pencil / Film / Health & Wellbeing
Award: Graphite Pencil
Graphite Pencil / Direction / Film
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercials Over 30 Seconds
Award: Graphite Pencil
Graphite Pencil / PR / Use of Media Relations
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercial Campaigns
Award: Wood Pencil
Wood Pencil / Integrated / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Impact / Advertising
Award: Shortlist
Shortlist / Branding / Campaign Branding
Award: Shortlist
Shortlist / Graphic Design / Data Visualisation
Award: Shortlist
Shortlist / Writing for Advertising / Integrated
Award: Shortlist
Shortlist / Digital / Tactical
Award: Shortlist
Shortlist / Direct / Events
Award: Shortlist
Shortlist / Experiential / Use of Talent & Influencers
Award: Shortlist
Shortlist / Art Direction / Direct
The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while facing such a powerful Goliath? One idea was to hold a graduation ceremony for The Lost Class, the 3,044 students who would have graduated this year if they hadn’t been killed by a gun. Two well-known gun advocates then gave the commencement address to the 3,044 empty chairs representing these lost students, ultimately turning pro-gun advocates into anti-gun spokespeople.
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