Lunchabuilds
Award: Wood Pencil
Wood Pencil / Media / Collaboration / 2022
Award: Wood Pencil
Wood Pencil / Experiential / Retail
Kids love building all kinds of creations with Lunchables, so Lunchables and FAO Schwarz teamed up to transform a snack food into an edible toy. The range of edible Lunchabuilds was sold next to all of the other toys in the FAO Schwarz store and on its website. It was the biggest partnership in the store's history and its first collaboration with a food brand.
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