An Ad In An Ad In An Ad
Award: Wood Pencil
Wood Pencil / Media / Integrated / 2022
An Ad In An Ad In An Ad begins as a film showing a bus stop ad promoting an oat drink. The bus stop ad is then seen on a boat billboard, before the boat billboard appears in a Facebook post. The chain reaction carries on through a newspaper ad, a TikTok influencer, a hand-painted mural, a mobile truck sign and an internal meeting to discuss the project. The complex integrated campaign reached its crescendo on Instagram.
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