Reverse Renegade
Award: Graphite Pencil
Graphite Pencil / Digital / Use of Talent & Influencers / 2022
Award: Wood Pencil
Wood Pencil / Digital / Tactical
Award: Wood Pencil
Wood Pencil / Entertainment / Use of Talent & Influencers
Award: Shortlist
Shortlist / Digital / User Participation
In July 2021, Black content creators refused to choreograph new dances, creating a movement that called out a new form of cultural appropriation on TikTok. The movement raised awareness around TikTok's viral hit, The Renegade Challenge, which transformed the careers of some white influencers while its real creator, Jalaiah Harmon, received no recognition at the time. Champion, a brand that advocates for true champions, wanted to reverse this inequity, so it teamed up with Harmon and reversed the Renegade as a sign of protest.
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