Sunbrew
Award: Wood Pencil
Wood Pencil / Integrated / Health & Wellbeing / 2022
Corona has always encouraged people to enjoy life outside in the sunshine, but due to working from home, weather conditions and the pandemic, society has spent more time inside than ever before. This sun deprivation has physical consequences, including the lack of vitamin D in people’s bodies, affecting over one billion people. The sunshine vitamin is essential for strong bones, the immune system and even fighting depression, so the brand launched Corona Sunbrew 0.0%. It's the first non-alcoholic beer infused with Vitamin D, offering Sunshine Anytime with 30% of the recommended daily value of vitamin D in every bottle.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.