Now That You Mention Us
Award: Graphite Pencil
Graphite Pencil / Digital / Integrated / 2021
Award: Graphite Pencil
Graphite Pencil / Digital / Social
Award: Shortlist
Shortlist / Media / Entertainment
Brands typically drop wads of cash on celebrity sponsors and influencers to gain cultural caché. Wendy’s, on the other hand, forged its own path by acting more like a person than a brand to become an online celebrity and cultural influencer in its own right. From its sassy Twitter account to its foray into gaming as an elite Twitch streamer, Wendy’s became a cultural influencer and reached new audiences with its entertaining, norm-defying creativity. Wendy’s doesn’t buy credibility. Wendy’s earns it.
What did the judges have to say?
"The ways in which this brand has placed itself at the heart of culture and owned social media not only for itself but garnering the adoration and support of other brands. The consistency is remarkable."
Noah Khan, Regional President of Digital & Innovation CEEMEA, TBWA\