TV Licence
Award: Shortlist
Shortlist / Radio & Audio / Tactical / 2021
In South Africa, the national broadcaster (SABC) has a history of corruption. In a ploy to steal even more money from taxpayers, it’s now trying to charge additional taxes on cellphones, laptops and tablet. If someone has a screen, SABC believes they should be paid. This tactical radio ad is based on this. As the VO jokingly explains, the vehicle being promoted is very affordable, but the price may change as it has an LCD screen, as well as a windscreen and many other features that the SABC might want a cut of.