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FRAHM – Tough Beautiful

Award: Wood Pencil

Wood Pencil / Writing for Design / Packaging / 2021

Award: Shortlist

Shortlist / Graphic Design / Applied Print Graphics

FRAHM is a small UK business dedicated to making the most beautiful, technical and detailed jackets on the market. A reaction to mass-market clothing and fast fashion, it works as an online-only business with a pre-order model to avoid waste and lower its impact on the planet. FRAHM also speaks openly about mens' mental health – with every jacket purchase supporting the charity Mind. The packaging tape carries the message 'Open Up' as an economical, playful way to remind recipients that their jacket purchase supports mental health.

  • FRAHM – Tough Beautiful
  • FRAHM – Tough Beautiful
  • FRAHM – Tough Beautiful
  • FRAHM – Tough Beautiful
  • FRAHM – Tough Beautiful
  • FRAHM – Tough Beautiful
  • FRAHM – Tough Beautiful

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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