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Big Good

Award: Shortlist

Shortlist / Impact / Local Solution / 2021

In March 2020, the Spanish primary sector suffered the close of hospitality, with demand falling by 50-100%. McDonald´s created the Big Good: a hamburger with a goal of helping Spanish farmers. Normally, a recipe is created, and then suppliers are chosen, but with the Big Good, suppliers were sought out before the recipe was even created

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