• D&AD Awards 2021
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Salla 2032

Award: Graphite Pencil

Graphite Pencil / Art Direction / Integrated / 2021

Award: Graphite Pencil

Graphite Pencil / PR / Public Affairs

Award: Wood Pencil

Wood Pencil / Branding / Tactical

Award: Wood Pencil

Wood Pencil / Art Direction / Direct

Award: Wood Pencil

Wood Pencil / Entertainment / Scripted Short Form

Award: Wood Pencil

Wood Pencil / PR / Multi-Market

Award: Wood Pencil

Wood Pencil / PR / Reactive Response

Award: Wood Pencil

Wood Pencil / Impact / Initiatives / Nonprofits

Award: Shortlist

Shortlist / Film / Promotions

Award: Shortlist

Shortlist / Film / Tactical

Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis.

  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032
  • Salla 2032

What did the judges have to say?

"From a tactical point of view, it was brilliant."

Sara Kalen, Senior Designer, Butterfly Cannon

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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