The Artist
Award: Graphite Pencil
Graphite Pencil / Casting / Film / 2021
Award: Wood Pencil
Wood Pencil / Casting / Street Casting
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds
Award: Shortlist
Shortlist / Film / Tactical
During the pandemic, India was saturated with handwashing messages sent by everyone from the WHO to local brands. Soon people started ignoring them. So to get their attention back, Ogilvy Mumbai chose a handless person to promote handwashing. In the film, Swapna, a foot artist, is seen using her feet to paint, make tea, apply make-up, etc. When offered a sweet dish she stops before picking it up, to say that she never forgets to use handwash. After washing her feet with handwash she simply asks, “If it's so easy for me to use handwash, why don't you?” This left people with no excuse to avoid handwashing.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.