Don't Get Sidetracked. Get Setapp.
Award: Wood Pencil
Wood Pencil / Branding / Campaign Branding / 2021
Setapp is a paid service that offers access to all the apps you need to complete any task, without the distraction of having to look for them. The branding leveraged the world of computing, with each execution living on an exotic desktop like Setapp. Loading bars, pop ups and notifications create the chaotic story of distraction, with vibrant imagery representing the alluring fun of the internet.
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