SCARPA – The Mighty Unveil of Ribelle Tech 2.0
Award: Wood Pencil
Wood Pencil / Branding / Motion / 2021
Following SCARPA's brand identity refresh, the need emerged to develop a communication concept that expressed the brand's soul and its products. Besides a product campaign, it was necessary to glorify the launch of a new hero high mountain shoe called Ribelle Tech 2.0, highlighting new technical features and its emotional lifestyle value.
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