In 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach this younger demographic and cultivate a new generation of brand fans by showing up for them in an authentic and relevant way. The campaign started with a fan truth - no matter how big or famous you are, everyone has a McDonald’s order. This led to the idea of partnering with a true brand fan and featuring their favorite meal at restaurants across the US. In Travis Scott, McDonald’s found a fan who had enjoyed McDonald’s since his youth and a collaborator with the power to galvanise youth and disrupt pop-culture.
What did the judges have to say?
"It is a great way to cultivate a new generation of fans of the brand."Veritl Flores, CEO, Tanque Group
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