Victoria 1.8
Award: Wood Pencil
Wood Pencil / PR / Product Launch / 2021
In April 2020, due to the Covid pandemic, the beer industry had to shut down its production and distribution operations in Mexico because alcoholic drinks weren’t considered an essential activity. But according to Mexican law, a beverage that contains less than 2% alcohol is not considered an alcoholic drink. That's why Cerveza Victoria created Victoria 1.8, the first low alcoholic beer with 1.8% alcohol.
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