The current post-pandemic situation has brought anxiety, stress and pressures to every individual – threatening everyone’s confidence in a brighter future. By championing ordinary people with real yimsu (smile strong) stories, Colgate used their optimism and inner strength as inspiration for everyone to yimsu in situations where a smile is hard to come by.
Credits
Client
Country
Account Director
Advertising Agency
Art Direction
Assistant Director
Camera Operator
Casting Director
Chief Creative Officer
Chief Executive Officer
Cinematographer
Colourist
Creative
Creative Director
Director
Drone Pilot
Editor
Executive Creative Director
Film Producer
Group Business Director
Group Creative Head
Location Manager
Music Composer
Online Editor
Photographer
Post Producer
Print Producer
Producer
Production Company
Production Manager
Senior Strategic Planner
Sound Mixer
Still Asset Producer
Strategic Planner
Stylist
Traffic Manager
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