• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

We Will Hug Again

Award: Wood Pencil

Wood Pencil / Casting / Film / 2021

For the holiday season, Zalando set out to bring the world a little closer by celebrating the ultimate expression of human connection through the one physical act we’ve missed most this year: hugging. The brand launched a fully integrated campaign just as Europe re-entered lockdown, sharing an emphatic message of hope: We Will Hug Again. For the anthem, Anomaly Berlin teamed up with six directors around the world and shot 100 years of hugs. The agency decided to cast real people who could hug because they already lived together.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again