The Truth Is Essential: Life Needs Truth
Award: Wood Pencil
Wood Pencil / Editing / Film / 2021
“Life Needs Truth” was a campaign that showed that for every part of our chaotic and upended lives, there is a piece of New York Times journalism that helps bring clarity and guidance to it. We wrote a five-verse visual poem, built with words from Times reporting, which captured the current time and the feeling of living in America. The rhythm of the poem came to life without any VO or narration—the campaign reflected the relationship people have with The Times as they read it in their everyday lives.
What did the judges have to say?
"A great film that holds your attention from the first moment till the last. The use of music and the editing of the content leaves you with goosebumps at the end."
Priyank Prem Kumar, Editor, Priyank Prem Kumar
Are you credited on this winning entry?
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