The Legacy Project
Shortlist / Illustration / Packaging / 2020
Shortlist / Packaging Design / Limited Edition
Indian art forms have existed for centuries. But today’s ever-changing world has driven them to the verge of extinction. 100 Pipers created The Legacy Project as a platform for artists to show their dying art to the nation. Canisters became their canvas and a QR code led consumers to a microsite further educating them about it. Wine stores turned into art galleries, making art more accessible to everyone. Workshops were held to pass on these century-old legacies. The project was lauded by the art fraternity and dying arts began trending.