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Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercial Campaigns / 2020

The first two episodes of this campaign precede news of a Canal+ and Netflix partnership. The first features French actor Kad Merad (star of Republican Gangsters) who has to announce the new streaming content offer without mentioning N******. The second episode features a family discussing the previous ad over dinner. The final spot reveals the partnership, which lets people access Netflix via Canal+. Kad, who hasn't been briefed, loses the plot as he finds himself surrounded by décor and actors from Netflix classics in what he believes to be a pure Canal+ ad.

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