Every Chinese New Year, it’s custom for elders to give red envelopes, or Hong Bao, to children. The children, then, politely refuse the Hong Bao. This goes on for decades until the children grow up to have a family of their own. Then, it’s their turn to give Hong Bao back to their elders. In the first ever Chinese New Year film for Nike, Wieden + Kennedy Shanghai put a spin on this old tradition.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.