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Back to School Essentials

Award: Yellow Pencil

Yellow Pencil / Film Advertising / Social Commercials over 30 seconds / 2020

Award: Yellow Pencil

Yellow Pencil / Film Advertising / Writing for Film Advertising

Award: Graphite Pencil

Graphite Pencil / Direction / Film Advertising

Award: Graphite Pencil

Graphite Pencil / Media / Use of Film

Award: Shortlist

Shortlist / Casting / Film Advertising

The possibility of yet another school shooting was on everyone’s mind as students prepared to return to school after the summer holidays of 2019. It was into this tense atmosphere that Sandy Hook Promise released its latest PSA. At first, it appears to be a typical back-to-school ad. But things soon take a darker turn when it becomes clear that a shooter is active in the school, and the pupils have use their new school items to save their lives. The commercial closes by pointing out that the only back-to school essential is learning to spot the signs of a potential shooter.

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