Christoffer Fejerskov Boas & Klara Vilshammer: Pay Up, Parents
Next Pencil / Next Creative / Next Creative / 2020
While millennials care deeply for their planet, they don’t have a lot of money to invest. To encourage them to take out WWF memberships, Christoffer Fejerskov Boas & Klara Vilshammer created Pay Up Parents - a campaign that lets millennials invoice their parents according to how much they f*cked up. The campaign speaks to millennials’ frustrations with how their parents’ generation treated the planet, while creating an opportunity to build new WWF memberships.
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