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Take:90

Award: Shortlist

Shortlist / Writing For Advertising / Writing for Press Advertising / 2019

The Met Police asked for help devising ways to deal with rising low-level violence in London.

The main cause of violence is anger. Anger is just a chemical reaction in our body that only takes 90 seconds to leave our system. To explain this science we created Take:90.

A campaign featuring long copy press ads that take 90 secs to read, showing the journey from anger to calm. Each one a demonstration that Take:90 can be a powerful tool to de-escalate anger in almost any situation.

  • Take:90

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