• Loading…


Award: Shortlist

Shortlist / Writing For Advertising / Writing for Press Advertising / 2019

The Met Police asked for help devising ways to deal with rising low-level violence in London.

The main cause of violence is anger. Anger is just a chemical reaction in our body that only takes 90 seconds to leave our system. To explain this science we created Take:90.

A campaign featuring long copy press ads that take 90 secs to read, showing the journey from anger to calm. Each one a demonstration that Take:90 can be a powerful tool to de-escalate anger in almost any situation.

  • Take:90

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again