Uber Eats Australian Open Ambush
Award: Graphite Pencil
Graphite Pencil / Media / Use of TV & Cinema / 2019
The Australian Open is the broadcast opportunity of the year in Australia, as every year its viewership grows and grows. As a result, it is inundated with sponsors and people vying to grab hold of this media moment. It is at a point that people completely tune out of the repetition of sponsors and just start paying attention when the Tennis returns. But Uber Eats cleverly realised they could stand out from this crowd and grab the attention of the audience – by blending perfectly in, with people thinking they've come back to the tennis, only to find an Uber Eats ad.
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