Goulburn Valley Food Tours
Award: Wood Pencil
Wood Pencil / Digital Marketing / Campaign Websites / 2019
Australians mistrust the origins of their food, so Goulburn Valley Fruit needed to prove its authenticity to consumers. We devised a way to showcase the beautiful place their produce comes from.
We turned a fruit brand into a tourism brand, with Goulburn Valley Food Tours. The tours began on pack with a new labelling system using GPS coordinates to pinpoint the orchard the fruit came from. A search of the coordinates transported users directly into an immersive experience.
Elevating the brand to a destination has made all FMCG brands accountable for where their produce comes from.
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