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Goulburn Valley Food Tours

Award: Wood Pencil

Wood Pencil / Digital Marketing / Campaign Websites / 2019

Australians mistrust the origins of their food, so Goulburn Valley Fruit needed to prove its authenticity to consumers. We devised a way to showcase the beautiful place their produce comes from.

We turned a fruit brand into a tourism brand, with Goulburn Valley Food Tours. The tours began on pack with a new labelling system using GPS coordinates to pinpoint the orchard the fruit came from. A search of the coordinates transported users directly into an immersive experience.

Elevating the brand to a destination has made all FMCG brands accountable for where their produce comes from.

  • Goulburn Valley Food Tours

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