In a year without a Super Bowl slot, SNICKERS set out to generate cultural relevance through other means - like an e-Coupon only a hungry person would fall for: one SNICKERS for the price of two.
We posted the offer where deceptive offers run rampant - display media & paid social.
But we didn’t take advantage of those who clicked, we sat them down for a heart-to-heart with a life coach who expresses his concern for their well-being, & gives them a better deal on SNICKERS to ensure this doesn’t happen again; proving that hunger has consequences & the internet is no place to be when hungry.
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