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G70 Festival Seoul

Award: Wood Pencil

Wood Pencil / Spatial Design / Set & Stage Design / 2018

To mark the launch of the G70, Genesis Motors gave its home town, Seoul, a present: 20,000 free tickets for a one-off event in the city’s iconic Olympic Park. A three-hour music festival featuring Gwen Stefani, Andra Day, and CL ensued on a stage made entirely of LEDs brought to life through a unique motion design concept.

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