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Trump's Next Move

Award: Wood Pencil

Wood Pencil / Press Advertising / Tactical Press Advertising / 2018

The Decision Book is a small handbook that provides useful tips on how to make better decisions. For this edition, Donald Trump was the focus. A double-page ad in Frankfurter Algemeine Zeitung gave readers a sneak peak into the kind of decisions he would make. The ad was spread via Twitter using #TrumpingForLove, and the book became a bestseller ten years after it was first published.

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