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The Flip

Award: Graphite Pencil

Graphite Pencil / Media / Use of Retail / 2018

Six out of 10 managers in McDonald's restaurants in the US are women. To celebrate all things female, the brand did something symbolic. It flipped its iconic 'M' upside down in 100 female-owned restaurant on International Women's Day, resulting in one billion impressions.

  • The Flip
  • The Flip
  • The Flip
  • The Flip
  • The Flip
  • The Flip

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