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The Huffington Post Stop The Cycle

Award: Wood Pencil

Wood Pencil / Media / Use of Online Advertising / 2018

Rampant consumerism comes with a human and environmental cost. Using Facebook's 360° technology, Huffington Post, revealed the manufacturing process of a single consumer item was laid back. At first glance, the post appeared to be a glossy ad, but once users interacted with the 360° ad, it revealed the impact the industry has.

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