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The Huffington Post Stop The Cycle
Award: Wood Pencil
Wood Pencil / Media / Use of Online Advertising / 2018
Rampant consumerism comes with a human and environmental cost. Using Facebook's 360° technology, Huffington Post, revealed the manufacturing process of a single consumer item was laid back. At first glance, the post appeared to be a glossy ad, but once users interacted with the 360° ad, it revealed the impact the industry has.
Credits
Agency Art Director
- Ana-Nicole Rocha
Animator
- Gabriella Jardine
Chief Creative Officer
- Ryan McManus
Chief Creative Officer EMEA
- Jason Xenopoulos
Creative Director
- Adam Whitehouse
Editor
- Duvan Durand
Illustrator
- Chris Slabber
Music & Sound Composer
- Rob Brinkworth
Writer
- Anna-Mart Fourie
Advertising Agency
Editing
- The Institute
Recording Studio
- Resonate Audio
Account Manager
- Tanya Horak
- Ben Wagner
Brand Representative
- Charlene Beukes
Media Planner
- Melissa Lupton
Media Strategist
- Abbi Bridge
Project Manager
- Lara-Jean Matthews
Researcher
- Cecilia Jonsson
Media Agency
- The Digital Media Consultancy
Client
- Huffington Post South Africa
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